Digital Transformation and AI

Introduction

This 8-week CPD programme offers a powerful learning experience, led by globally recognised experts from Brunel Business School, with research and policy credentials in AI, blockchain, digital transformation, and innovation management.

Designed to equip business professionals with practical tools and future-ready skills, this programme blends academic insight with hands-on application. Whether you're an SME leader, digital strategist, or manager looking to embed AI into operations or marketing, you’ll gain the knowledge and confidence to lead digital change.

Who is this program for?

• Change and digital transformation leaders

• IT professionals and analysts

• Marketing and operations managers

• Leaders driving AI integration or innovation strategies 

What's in it for you and your business?

This course is delivered through one 2 hour live online session/week, recorded lectures, and interactive discussions, focusing primarily on the swift application of knowledge to your business.

Apply these capabilities to make better business decisions, influence strategic planning, and manage resources with greater confidence.

• Understand how to lead and manage digital transformation in any organisation

• Identify appropriate digital tools and integrate them into operations

• Design effective, AI-powered marketing and operational strategies

• Critically assess ethical risks and implement cybersecurity best practices

• Confidently lead innovation, backed by the latest research and global case studies

Module Breakdown

Extensive insights and learnings for instant business application to propel business success. To achieve this, several modules are covered:

1. Foundation of Digital Transformation

• Understand the drivers, frameworks, and strategic impact of digital transformation.

  
  

2. Identifying and Integrating Digital Tools

• Explore tools to automate, innovate, and streamline operations.

3. AI Strategy for Operational Efficiency

• Apply AI to enhance productivity, reduce costs, and build intelligent workflows.

4. AI-Powered Digital Marketing

o   Use AI to personalise campaigns, generate insights, and improve customer engagement.

5. Blockchain and Digital Futures

o   Discover how blockchain reshapes value chains and supports transparency.

6. AI and Data-Driven Decision-Making

o   Learn to extract insights from data and support smarter decisions with AI.

7. Ethics and Challenges of AI

o   Examine responsible AI use, bias, and transparency.

8.  Cybersecurity and Data Privacy

o   Understand how to protect digital assets and maintain regulatory compliance.

The program provides many resources to help you learn and develop practical skills. You will really have access to a truly carefully curated reading list, featuring many books, articles and a lot of case studies. Multimedia resources such as video tutorials, and webinars will be used.

As a reminder the KEY benefits of this program to you and the business are:

• Lead digital transformation with confidence, clarity, and strategic visio

• Identify and integrate emerging technologies that drive real business outcome

• Build data-driven marketing and operational strategies powered by AI and automation

• Strengthen your ability to lead innovation responsibly — with ethical, secure, and inclusive practices

• Gain insight and practical tools to future-proof your team, processes, and organisation