Digital Marketing and Creative Storytelling

Introduction

This 8-week CPD programme, led by Brunel Business School’s internationally recognised marketing and AI faculty, blends creative storytelling with cutting-edge digital marketing practices, powered by artificial intelligence.

Participants will learn how to design brand narratives that resonate, optimise content using AI tools, and build strategies that engage audiences, foster loyalty, and deliver measurable impact.

Who is the program for?

• Marketing professionals and brand strategists

• Content creators and social media managers

• Communication leads and digital transformation managers

• Anyone looking to combine creativity with AI-driven marketing insights 

What's in it for you and your business?

This program is delivered through one 2 hour live interactive online session/week. The focus is on active and rapid application of learning to the daily role. By completing this program participants will be able to:

• Develop integrated brand narratives across digital channels

• Apply AI tools to optimise content creation, audience segmentation, and engagement

• Build strategies that boost brand loyalty and marketing performance

• Navigate the ethics and risks of AI in digital marketing, with strong data governance

Module Breakdown*

Modules will for this program will include:

1. Principles of Marketing and Storytelling

• Learn how foundational marketing principles and compelling storytelling drive customer connection.

2. Crafting Brand Narratives Across Platforms

• Develop multi-platform messaging that strengthens identity and amplifies reach.

3. AI in Digital Marketing & Content Creation

• Discover how AI is revolutionising content strategy, automation, and personalisation.

  
  

4. Building an AI-Digital Marketing Strategy

• Build intelligent marketing strategies using AI to target, engage, and convert.

  
  

5. Measuring Brand Loyalty & Effectiveness

• Explore tools and metrics to build loyalty and evaluate marketing impact.

  
  

6. AI for Data Analytics and Business Decisions

• Use AI-powered analytics to interpret trends, forecast behaviour, and inform strategy.

  
  

7. Ethics and Challenges of AI

• Examine bias, responsibility, and trust in AI-powered marketing.

  
  

8. Cybersecurity and Data Privacy

• Learn how to protect your organisation and customers in a digital-first world.

  
  
  
  

The program provides many resources to help you learn and develop practical skills which are instantly applicable to your business needs. You will have access to a truly carefully curated reading list, featuring many books, articles and a lot of case studies. Multimedia resources such as video tutorials, and webinars will also be used.

As a reminder the KEY benefits of this program are:

• Build skills in AI-enhanced marketing and storytelling that resonates

• Learn to craft content strategies that are creative, data-informed, and impactful

• Improve your ability to measure effectiveness and demonstrate ROI

• Deepen your understanding of brand loyalty, digital trust, and responsible innovation

• Gain confidence using industry-relevant AI tools and data platforms