Strategic Entrepreneurship and Innovation

Introduction

This 8-week CPD programme, delivered by Brunel Business School’s research-led faculty, empowers professionals to lead innovation, embed entrepreneurial thinking within organisations, and make sound financial decisions that drive impact.

Participants will explore frameworks for innovation, design thinking, strategic entrepreneurship, and funding mechanisms, equipping them to lead with agility, think like intrapreneurs, and thrive in complex environments.

Who is the program for?

• Executives and senior professionals leading change or innovation

• Corporate intrapreneurs and strategic project leaders

• Innovation and product development managers

• Leaders seeking to enhance strategic and financial skillsets

What's in it for you and your business?

This program is delivered through one 2 hour live interactive online session/week. The focus is on active and rapid application of learning to the daily role. By completing this program participants will be able to:

• Embed entrepreneurial thinking in complex, corporate environments

• Develop and lead innovation strategies that deliver measurable value

• Understand key financial principles behind innovation funding and risk

• Apply design thinking and change management to drive successful transformation

• Present entrepreneurial solutions using real-world business tools and language

Module Breakdown*

Modules will for this program will include:

1. Foundations of Strategic Entrepreneurship

• Explore how entrepreneurship thrives inside organisations. Learn to identify opportunities, build momentum, and lead with purpose.

2. Innovation Dynamics

• Understand what drives innovation. Learn how to cultivate creativity, manage risk, and remove barriers to change.

3. Leading Innovation in Organisations

• Equip yourself with leadership tools that motivate teams and embed innovation into daily practice.

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4. Financial Acumen for Entrepreneurs

• Gain confidence in interpreting financial data, sustainability reporting, and assessing business value.

  
  

5. Investment & Funding Innovation

• Learn about ESG, green finance, venture capital, and how to fund innovation strategically and responsibly.

  
  

6. Managing Change in Uncertain Times

• Apply proven change management models to navigate disruption and maintain innovative momentum.

7. Design Thinking for Innovation

• Use design thinking methods to develop products and services that solve real customer problems.

  
  

8. Entrepreneurial Simulation & Presentation

• Apply everything in a capstone simulation and receive feedback from faculty and peers.

The program provides many resources to help you learn and develop practical skills which are instantly applicable to your business needs. You will have access to a truly carefully curated reading list, featuring many books, articles and a lot of case studies. Multimedia resources such as video tutorials, and webinars will also be used.

As a reminder the KEY benefits of this program are:

• Build entrepreneurial and innovation leadership skills

• Learn to align creativity with financial strategy

• Understand how to foster a culture of innovation across teams

• Gain practical experience in funding, financial planning, and ESG

• Apply tools like design thinking and change frameworks to live business scenarios